The local marketing system for the AI era

Facebook & Instagram Ads That Build Local Awareness and Generate Leads

We run Facebook and Instagram ad campaigns that reach people in your service area before they start searching. Targeting, creative, tracking and retargeting are handled in your own ad account.

  • Campaigns, not boosted posts
  • Pixel and conversion tracking set up
  • Runs in your own ad account

Backed by Rioks: a decade of enterprise marketing experience, now built for local business

The problem

Boosted posts rarely do the job of real campaigns

Google Ads reaches people who are already searching. Meta ads reach them earlier and keep you in front of them. Without structure, audiences and tracking, though, you pay to reach people who will never become customers.

01

You boost posts instead of running campaigns

Boosted posts offer limited targeting, no real retargeting and weaker conversion optimization.

02

You target everyone in your city

Broad targeting wastes spend. Better audience segments and local radius settings reach people more likely to need you.

03

You are not retargeting anyone

Most visitors leave without contacting you. Retargeting ads can bring some of them back.

What Facebook and Instagram ad management includes

We build campaigns that create awareness, capture interest, convert leads and follow up with people who did not act the first time.

01

Campaign strategy

Awareness, lead generation and retargeting plans matched to your business goals.

02

Audience targeting

Custom audiences, lookalikes and geographic targeting refined to your service area.

03

Ad creative

Copy, image and video concepts for feed, story and reel placements.

04

Retargeting setup

Audiences built from website visitors, video viewers and people who engaged with you.

05

Landing page integration

Campaigns connected to pages built to convert, not just your general site.

06

Tracking and reporting

Meta Pixel and conversion events installed, with reporting that connects spend to leads.

Not sure where to start?

Want to see what a real Meta campaign could look like for you? Talk to us.

Talk to Us

How it works

How Facebook and Instagram ad management works

1

Strategy

We define goals, audiences, offer and creative direction before any budget is spent.

2

Build

We set up campaigns, ad sets and creative and install tracking for conversions and audiences.

3

Launch

We launch in a controlled way and monitor closely to catch weak ads and audiences early.

4

Optimize

We test creative, refine audiences and adjust budgets based on results.

Packages from $1,250/mo. No surprises. No hidden fees.

Month-to-month after the first 90 days. You own every account and asset.

See Packages

FAQ

Questions, answered.

Which industries do well with Meta ads?

Wellness, dental, restaurants, salons and home improvement often fit well. Legal and financial services face platform restrictions, but can still run compliant campaigns.

How much should I spend on ads?

Ad spend is separate from our fee and runs through your own account. We will suggest a budget based on your goals and market, since very small budgets give the system little to learn from.

Do you create the ad creative?

Yes. We develop copy and visual concepts for the main formats. We recommend using real photos of your business where possible, and we can advise on what to shoot.

How do you track whether ads generate leads?

We install Meta Pixel, set up conversion events and report on leads against spend, so you can see what each lead costs.

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