You serve a defined area but cannot reach every home in it
Every Door Direct Mail (EDDM) delivers to every address on a postal route, with no mailing list required.
The local marketing system for the AI era
Direct Mail That Stands Out in a World Full of Digital Noise
We plan, design and mail postcards to the neighborhoods you serve, and track responses so you know what each campaign brought in.
- Target the neighborhoods you serve
- Design, print and mailing handled
- Response tracking on every campaign
Backed by Rioks: a decade of enterprise marketing experience, now built for local business
The problem
Most direct mail fails because of how it was done
Weak offers, poor design, wrong targeting and no tracking are the usual reasons. When those are fixed, direct mail is a good way to reach a specific area.
You want something that lasts longer than a scroll
A physical piece sits on the counter and gets picked up again. It can reach people your digital channels do not.
You tried mailers and they did not work
That is usually an offer, design or targeting problem. We review what went wrong before we spend your money again.
We handle the strategy, design, printing and tracking
Every campaign starts with the offer and the target area, and ends with a way to measure the response.
01
Campaign strategy
Target area, audience, offer and timing defined before any design begins.
02
Postcard design
Clear headline, a real offer and one call to action, designed to be read in seconds.
03
List and route targeting
EDDM for whole neighborhoods, or targeted lists by household data when you need to be selective.
04
Print coordination
We manage proofs and production with print vendors, and you approve everything before it prints.
05
Mail delivery tracking
USPS tracking so you know when your campaign reaches mailboxes.
06
Response tracking
Unique phone numbers, promo codes or QR codes so you can see what responded.
Works well with
Facebook & Instagram Ads
We run Facebook and Instagram ad campaigns that reach people in your service area before they start searching. Targeting, creative, tracking and retargeting are handled in your own ad account.
Learn moreEmail Marketing
We plan, write, design and send email campaigns and automated follow-ups to the clients you've already won, so they remember you when they need you again.
Learn moreMarketing Analytics
We set up the tracking and the monthly reporting that connect your marketing to calls, forms and booked work, explained in plain English.
Learn moreNot sure where to start?
Planning a mailer for your service area? Talk to us before you print.
How it works
How direct mail works with USM
Strategy
We set the target geography, the offer, the timing and how responses will be measured.
Design
We design the piece for response: clear headline, strong offer, obvious next step.
Print and mail
We coordinate printing and mailing from proof approval through USPS delivery.
Track
We watch responses as they come in and report on the campaign when it wraps.
Industries
Proven strategies for Home Services, Dental & Healthcare, Legal Services and Wellness & Hospitality.
Packages from $1,250/mo. No surprises. No hidden fees.
Month-to-month after the first 90 days. You own every account and asset.
See PackagesFAQ
Questions, answered.
What is EDDM?
Every Door Direct Mail is a USPS program that delivers to every address on selected carrier routes. It suits businesses that serve a defined neighborhood.
How do I know if a campaign worked?
We build in tracking from the start, using a unique phone number, promo code or QR code on each piece, and report what came back.
Who pays for printing and postage?
Printing and postage are paid directly by you, separate from our fee, so you see exactly what a campaign costs.
Will mailers work for my business?
It depends on your service area, offer and clients. We will tell you honestly if another channel is a better fit.
Articles
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Get found. Get chosen.
Get more clients. No pressure, no long onboarding deck. Just a conversation about what's working, what isn't, and one thing to try next.